论文部分内容阅读
经过几年的快速发展,新媒体已形成一种与传统媒体相抗衡的重要力量,以一种不可逆转的汹涌之势冲击着我们这个行业,新媒体对广告行业而言已是不容回避的话题,不可忽视的力量。对于任何类型的广告公司而言,对新媒体的接受和利用程度都可能影响到以后公司的发展,而事实上,很多客户对新媒体的敏感和探索远远领先于大部分的广告公司,勇于领先者已经尝到了新媒体投放的累累硕果。新媒体留给广告公司从容研究淡
After several years of rapid development, the new media has formed an important force to contend with the traditional media and has hit our industry with an irreversible surge. The new media is an unavoidable topic for the advertising industry , Can not ignore the power. For any type of advertising agency, the acceptance and utilization of new media may affect the future development of the company. In fact, many customers are far more sensitive and exploring new media than most of the advertising companies. Leaders have tasted the fruits of new media delivery. The new media left advertising agencies calm research light