喜羊羊与灰太狼国产原创动画的品牌意识与生存之路

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国产原创系列电视动画片《喜羊羊与灰太狼》自2005年在杭州首播后,几年来陆续在全国近50家电视台热播,迄今播出已突破500多集,是目前中国集数最长的动画片。同时,相关衍生产品也相继推出并广受欢迎,喜羊羊系列动画人物一时间成了家喻户晓的明星,甚至还形成了一种耐人寻味的“喜羊羊文化”。 Domestic original series of television animation “Goat and Big Big Wolf” since its premiere in 2005 in Hangzhou, the past few years one after another in the country nearly 50 television hit, so far broadcast has exceeded 500 sets, is currently China’s largest collection of animated films . At the same time, related derivative products have also been introduced and are widely welcomed. The animated series of the Pleasant Goat has become a well-known star for a time, and even an intriguing “Pleasant Culture” has been formed.
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