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电子商务产业的诞生及互联网的全球性使得跨地域购物走进了普通人的生活。在电子商务日益发展的今天,商标平行进口问题突出。为解决司法实践难题以及促进电子商务产业的发展,应当对商标的平行进口问题进行规定。本文以网购时代为视野,阐述网购与商标平行进口问题,之后对典型域外国家对商标平行进口问题的规定进行分析,最后对商标平行进口合法化进行分析。
The birth of e-commerce industry and the global nature of the Internet have led to cross-border shopping into the lives of ordinary people. In today’s increasingly developing e-commerce, the issue of parallel importation of trademarks is outstanding. In order to solve the difficult problem of judicial practice and promote the development of e-commerce industry, the parallel importation of trademarks should be regulated. This essay takes the online shopping era as the visual field, elaborates the parallel importation of online shopping and trademark, and then analyzes the regulations of typical foreign countries on the parallel importation of trademarks. Finally, it analyzes the legalization of the parallel importation of trademarks.