电子商务作为信息时代的产物,在推动市场经济发展的同时,逐渐将网络营销这种全新的销售模式带入了大众的视野,许多企业改变了传统的经营方式,开始投身到网络销售当中,使得网络运营销售的队伍越来越强大,市场占有份额也在逐年攀升。电子商务网站若要在发展的过程中,获得足够的回报,就必须要以正确的营销策略为指导。因此,本文对电子商务网站营销策略的采集途径进行了分析与讨论。 E-commerce as a product of the information age, while promoting the development of market economy, gradually bring the new sales model of network marketing into the public’s view. Many enterprises have changed the traditional mode of operation and started to engage in online sales, Network operation and sales team more powerful, the market share is also rising year by year. E-commerce sites in the process of development, access to adequate returns, we must take the correct marketing strategy as a guide. Therefore, this article analyzes and discusses the collection methods of e-commerce website marketing strategy.