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随着市场竞争的形势愈发的激烈,全世界对于市场营销的渠道都采取了精密的设计和管理,为了在如今激烈的市场竞争中占据一定的市场份额,应当熟知了解市场营销过程中的中间渠道商的识别与管理策略,了解产品营销过程中的渠道设计与中间商管理的办法,本文介绍了营销渠道在市场营销中的职能与作用,并提出了管理中间渠道商的方法。
With the increasingly fierce market competition, the world for marketing channels have adopted a sophisticated design and management, in order to occupy a certain market share in today’s fierce market competition, should be well aware of the middle of the marketing process Channel identification and management strategies to understand the product marketing process of channel design and middleman management approach, this article describes the marketing channel in the marketing function and role, and put forward the method of management of the middle channel.