承德露露作为我国最大的杏仁露企业,其国内市场占有率达90%。但是面对日益激烈的国内市场竞争和开放扩大的国际市场,露露需要积累和提升品牌资产,走国际名牌之路,向国际市场进军。本文通过对承德露露与可口可乐的比较,指出露露可以创国际名牌,并给出了相应的建议。 Chengde Lulu as China’s largest almonds exposed enterprises, its domestic market share of 90%. However, in the face of the increasingly fierce domestic market competition and the opening up of the expanded international market, Lulu needs to accumulate and enhance its brand equity, take the road to international famous brands and march into the international market. This article through the comparison of Chengde Lulu and Coca-Cola, pointed out that Lulu can create international brand names, and gives the corresponding recommendations.