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平面设计中抽象的理念内涵需要具象的视觉形象来体现。设计中的视觉形象不是对抽象理念的简单地图解,它是对抽象理念的形象描绘,是对抽象理念的视觉转译,这个设计活动的过程是使抽象的理念在被视觉形象描述的同时得以升华。为此,图形的视觉效果直接影响读者关注的程度和记忆的效果。
The concept of abstract ideas in graphic design requires a visual image to express. The visual image in the design is not a simple illustration of the abstract concept. It is the visual depiction of the abstract concept and the visual translation of the abstract idea. The process of this design activity is to make the abstract concept be sublimated while being described by the visual image . To this end, the visual effects of graphics directly affect the reader’s attention and memory effect.