创意是艺术设计的灵魂,标志设计更注重创新。本文从标志的特征出发,由标志特征引向标志创意策略研究,从而总结标志创意策略的方法。文章以直接表现事物的特征、项目主题及精神理念、历史文化和地域和象征物为切入点,对创意策略进行分析与探索。 Creative is the soul of art design, logo design more emphasis on innovation. In this paper, starting from the characteristics of the sign, from the sign characteristics to the sign creative strategy research, and thus summarize the method of marking the creative strategy. The article analyzes and explores the creative strategies with the direct presentation of the features of the things, the theme of the project, the spiritual ideas, the history and culture, the geography and the symbols.