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企业文化作为企业生存和发展的根基,是企业发展到一定阶段的产物,是企业在长期生产经营实践中逐渐形成的、为企业和大多数员工所信奉与遵从并付诸实践的价值取向。企业文化既是一个热门的管理话题,也是一个棘手的管理难题。目前,波及全球的金融危机尚未完全消除,国内经济环境也因此出现不稳定因素,由此企业管理的软实力作用日益凸显。山西地处我国中部,经济发展属中等偏下水平。省会太原拥有人口300多万,是一个不太发达的中等城市。面对不利的宏观经济环境和“低增长、强竞争、严监管”的行业竞争环境,中国移动山西太原分公司(以下简称太原分公司)却在激烈的市场竞争中继续保持了良好的发展态势。2009年,公司运营收入同比增长13.34%,客户总数达到344.2万,同比增长19.19%,客户普及率突破100%,为全省最高水平。不俗业绩的背后是太原分公司对集团公司和省公司工作思路的理解与把握,是面对挑战和机遇的沉着与冷静,是勇担责任追求卓越的前瞻和创新,更是企业文化强有力的支撑和推动。
As the foundation for the survival and development of an enterprise, the enterprise culture is the product of a certain stage of enterprise development, a gradually formed enterprise in the long-term production and operation practice, and the value orientation that the enterprise and most employees believe and follow and put into practice. Corporate culture is not only a hot topic of management, but also a difficult management problem. At present, the global financial crisis has not been completely eliminated, and the unstable domestic economic environment has also emerged. As a result, the soft power of enterprise management has become increasingly prominent. Shanxi is located in the central part of China and its economic development is at a middle-lower level. The capital of Taiyuan has a population of over 3 million and is a less developed medium-sized city. Faced with unfavorable macroeconomic environment and industry competition environment with “low growth, strong competition and strict supervision”, China Mobile Shanxi Taiyuan Branch (hereinafter referred to as Taiyuan Branch) continued to maintain a good competitive position in the fierce market competition Development trend. In 2009, the operating income of the Company increased by 13.34% as compared with the same period of last year. The total number of customers reached 3.442 million with an increase of 19.19% over the same period of last year. The penetration rate of customers exceeded 100%, which is the highest level in the province. Good performance behind the Taiyuan branch of the company’s ideas on the work of the company and provincial understanding and grasp of the face of the challenges and opportunities for calm and calm, brave responsibility for the pursuit of excellence forward-looking and innovative, but also a strong corporate culture The support and promotion.