融媒体这个理念,对大部分传统媒体来说,还是一件新生事物,所以在现实中很难找到已经成熟运用的典型案例,只能靠不断地去探索,摸着石头过河。近几年,许多传统媒体通过制作自己的APP来与新媒体抗衡,由于没有足够多的经验可循,从中也反映出不少问题,其中最大的困难就是高昂的开发与推广成本。根据艾瑞数据近三年的统计显示,一个独立制作的APP,开发成本在17000到27000美元之间,这当中包括一个LSS的开发 The concept of financial media, for most of the traditional media, is still a new thing, so in reality it is difficult to find a typical case of mature use, can only continue to explore, feel the stones across the river. In recent years, many traditional media contend with new media through making their own APPs. Since there is not enough experience to follow, many traditional problems are also reflected. One of the biggest difficulties is the high development and promotion costs. According to the statistics of iResearch data in recent three years, an independently produced APP costs between 17000 and 27000 USD, including the development of an LSS