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政务微博是政府机关及其工作人员在微博平台上开通的,旨在贴近广大网民、服务社会大众、促进官民互动、创新社会管理、引导网络舆论的新兴信息交流媒体。政务微博从2009年产生到现在短短几年时间,其影响作用是巨大的。特别是在构建透明政府中,主要作用表现在实现透明政府更加透明化、高效化、廉洁化,加强舆论监督;提升政府其形象和公信力;提供交流平台,拉进官民距离;端正领导干部角色认知。
Government microblogging is a government agency and its staff opened on the microblogging platform, designed to be close to the vast number of Internet users, serve the community, promote interaction between officials and civilians, innovation in social management, and guide the emerging information exchange media network. Government microblogging from 2009 to now just a few years time, its impact is enormous. Especially in the construction of a transparent government, its main role is to achieve a more transparent, efficient and clean government, strengthen public opinion supervision, enhance the government’s image and credibility, provide a platform for exchange and pull in the distance between officials and civilians, and correct the role of leading cadres know.