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我国造纸工业当前正面临着前所未有的新挑战。行业竞争环境和市场格局的改变,意味着影响造纸企业竞争优势的因素将发生变化,造纸企业应该重新审视自身所处的外部竞争环境和拥有的企业内部资源,重新塑造能够保证企业生存发展的竞争优势。从造纸企业的成功经验来看,造纸企业要加快调整转型,应该更多地在上下游产业链上实现成本转移和产品附加值提升,进一步实现价值创造,重塑竞争优势。
China’s paper industry is currently facing unprecedented new challenges. The changes in the competitive environment and market pattern in the industry mean that the factors affecting the competitive edge of papermaking enterprises will change. Papermaking enterprises should reexamine their own external competitive environment and internal resources they possess, and reshape the competition that can guarantee the survival and development of enterprises Advantage. From the successful experience of papermaking enterprises, papermaking enterprises need to speed up the adjustment and transformation. They should shift costs more and add value to their products in the upstream and downstream industry chains, and further realize value creation and reshape their competitive advantages.