论文部分内容阅读
中国企业及其品牌在国际市场上的影响力仍然较小,这与诸多障碍与瓶颈有关,需采取适当策略克服据国家商务部统计,截至2011年底,中国有1.35万家境内投资者在国(境)外设立对外直接投资企业1.8万家,分布在全球177个国家。但与欧美等主要发达国家相比,中国企业仍然处于国际化发展的起步阶段,中国企业及其品牌在国际市场上的影响力仍然较小。这种状况与中国经济发展所处的历史阶段有较大关联,但我们也应
The influence of Chinese enterprises and their brands in the international market is still relatively small, which is related to many obstacles and bottlenecks and requires appropriate strategies to overcome According to the statistics from the Ministry of Commerce of the PRC, as of the end of 2011, there were 13,500 domestic investors in China, Habitat) set up 18,000 foreign direct investment enterprises, located in 177 countries around the world. However, compared with major developed countries such as Europe and the United States, Chinese enterprises are still in the initial stage of international development. The influence of Chinese enterprises and their brands in the international market is still small. This situation has a lot to do with the historical stage of China’s economic development, but we should also