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中国式文创新镇可以为民众提供优质的文化体验,然而利用其带来的文化资源需要成熟的市场发展模式,这种市场发展模式应当具有市场化、产品化、可参与性等特点。文创新镇的发展具有人口红利、制度红利、投入红利、战略红利等优势,同时又存在体制的限制和创新的缺失等不利因素。文创新镇的建设需要兼顾生态与生产有序发展的可能性,将民众的愿景与资源进行有机融合是值得借鉴的经验。文化创意的产生不分城市与农村,作为农业大国如何将文创新镇与农民的生活习惯进行较好的融合,这应该是值得观照的重要部分。中国式的文创新镇建设要深刻理解创意的内涵,并充分体现生活的本质。
The Chinese-style innovation town can provide people with a high-quality cultural experience. However, using the cultural resources it brings requires a mature market development mode. Such a market development mode should be characterized by marketization, productization and participation. The development of Wenchuang new town has the advantages of demographic dividend, system dividend, investment bonus and strategic dividend, at the same time, there are some unfavorable factors such as system limitation and lack of innovation. The construction of Wenchuang new town needs to take into account the possibility of the orderly development of ecology and production. It is worth learning from the organic integration of people’s vision and resources. The emergence of cultural creativity is irrespective of the urban and rural areas. How to better integrate the cultural and creative new towns with the peasants’ living habits as an agricultural power should be an important part worthy of consideration. Chinese-style construction of cultural and innovative town to deeply understand the meaning of creativity, and fully reflect the essence of life.