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旅游产品是目的地旅游企业提供的游、行、购、娱、食、住、娱等各个方面的一揽子产品。因此,潜在市场对旅游目的地的选择是对各要素复杂的信息搜集和价值评估过程。本文对广州、深圳、中山三地潜在市场对黄山景区价格变化的敏感度进行了实证分析,结果表明:潜在市场对旅游目的地价格的敏感度是一种综合反应;旅游目的地景区门票小幅上涨对潜在市场影响相对较小;家庭收入和旅游目的地旅游产品价格的敏感度呈反向关系;淡季各要素价格下降对潜在市场产生较大的正面影响。
Tourism products is a package of tourism, travel, shopping, entertainment, food, housing, entertainment and other aspects of the tourism products provided by the destination tourism enterprises. Therefore, the potential market for the choice of destination is the complexity of the various elements of information collection and value assessment process. This paper empirically analyzes the sensitivity of the potential markets in Huangshan Scenic Spot to the market potential of Guangzhou, Shenzhen and Zhongshan. The results show that the sensitivity of the potential market to the price of tourist destination is a comprehensive response, and the ticket prices of tourist destination scenic spots rise slightly The impact on potential market is relatively small; the sensitivity of household income and tourism destination price of tourism destination is negative; the price drop of each factor in off-season has a greater positive impact on potential market.