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“618”本是京东的主场,但在提出“新零售”的概念之后,天猫也投入了大量兵力演练新模式,抢了不少风头。除了传统的线上狂欢之外,本次购物节中,新零售的线下布局正在搅动市场。究竟什么是新零售?阿里巴巴集团CEO张勇强调,新零售是大数据驱动下现代商业人、货、场的重构。“新零售是阿里巴巴面向未来所做出的全新战略愿景规划,是大数据驱动的线上线下融合,是零售核心元素的数字化。”天猫已经从销售平台变为品牌新零售转型的引擎,54家品牌
“618 ” This is the home of Jingdong, but after the concept of “new retail ” was proposed, Lynx has also invested a lot of new strength training exercises, robbed a lot of limelight. In addition to the traditional online carnival, the offline retail of the new retail segment is stirring the market during this shopping festival. What is the new retail? Zhang Yong, CEO of Alibaba Group, stressed that the new retail is the reconstruction of modern commercial people, goods and markets driven by big data. “The new retail is Alibaba’s new strategic vision for the future. It’s a big data-driven online-offline integration that digitizes the retail core.” "Lynx has changed from a sales platform to a new retail brand Engine, 54 brands