随着汽车产品的愈加同质化,就整车销售而言,有人运用二八法则,说产品力只占20%,营销力却要占80%,且不说是否夸大其辞,至少说明营销之重要。4S店售后服务同质化现象也非常普遍,营销模式大多借鉴泊来品,我们不妨做个回顾。1传统营销如图1所示,传统的4P营销理论中,产品是指提供服务范围、服务项目、服务质量档次和服务品牌;定价包含 With the increasing homogenization of automotive products, in terms of vehicle sales, some people use the 28th Law to say that the product force only accounts for 20% and the marketing force accounts for 80%, not to mention exaggerating them, at least that marketing Important. 4S shop after-sales service homogeneity is also very common, most of the marketing model learned from parking, we may wish to be a review. A traditional marketing As shown in Figure 1, the traditional 4P marketing theory, the product is to provide services, services, quality of service level and service brand; pricing contains