2009年以来,针对波动的煤炭市场,平煤集团积极创新和强化营销管理体系,通过实施销售信息网络建设,进行产品结构调整和市场结构优化,灵活实施价格调控和产品组合策略,加大低质高硫煤销售力度,加强资金风险防范,保证货款回收安全等营销体系建设,取得了明显的经济和社会效益。 Since 2009, in view of the volatile coal market, Pingmei Group has actively innovated and strengthened its marketing management system. Through the implementation of sales information network construction, the Company adjusted its product mix and market structure, flexibly implemented its price control and product mix strategy, and increased its low quality High-sulfur coal sales efforts to strengthen the prevention of financial risks and ensure payment security recovery marketing system, and achieved significant economic and social benefits.