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本文是基于认知语言学的概念隐喻理论,对北京奥运吉祥物“福娃”的多模态隐喻进行分析,试图解读文化对多模态隐喻的重要性。
Based on the concept metaphor theory of cognitive linguistics, this article analyzes the multimodal metaphors of Beijing Olympic mascot “Fuwa ” in an attempt to interpret the importance of culture to multimodal metaphors.