广告与文化是一种相互作用的双向关系:广告反映着不断变化的文化,同时也改变了文化。广告受到特定社会文化等环境因素的明显影响,而同时广告对整个社会文化也发生着潜移默化的作用。一、文化是制约广告传播的重要因素1.广告和文化关系密切。文化是一个涵盖面很广的概念,它是包括价值观、意 Advertising and culture are interactive, two-way relationships: advertising reflects an ever-changing culture and it also changes culture. Advertising by the specific social and cultural environment factors such as the obvious impact, but at the same time advertising on the entire social culture also have a subtle effect. First, culture is an important factor restricting the spread of advertising 1. Advertising and culture are closely related. Culture is a very broad concept, it includes values, meaning