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针对新形势下电力市场营销模式与新型电价体系分析,提出了新形式下电力市场营销模式,其内容有电网公司服务于大用户直接交易,电网公司服务于电力交易二级市场,电网企业服务现货电力交易市场等。此外,总结并阐述了新形式下,新型电价体系,其中包括:差异化电价营销,菜单电价,制定菜单电价三部分内容。对这些内容进行分析,希望为今后的电力企业运营和发展提供一定的帮助。
In the light of the analysis of the electricity market marketing model and the new electricity price system in the new situation, this paper proposes a new form of electricity marketing model. The content includes the power grid company serving the direct transactions of big users, the power grid company serving the secondary market of power trading, Power Trading Market. In addition, summed up and described the new form, the new price system, including: differential pricing, menu price, the development of the menu price of three parts. Analysis of these contents, hoping for the future operation and development of power companies to provide some help.