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标志设计要求传理、美观、引人注目,把汉字作为标志设计中的主体元素,不仅能够很好地实现标志设计的目标,而且也体现了中华底蕴。一、标志标志是视觉符号,却又不仅仅是视觉符号,因为它不只给人一种心理暗示,它更是是美的展现、文化的积淀。标志为产品或文化进行形象地代言,对产品或文化的宣传具有促进作用,一个让人耳目一新的标志,往往会触动欣赏之人心灵的感悟和认同,具有锦上添花之功效。标志的设计与立意,以商标法令为准绳,以委托方的要求
Logo design requirements of the transmission, beautiful, eye-catching, the Chinese characters as the flag design of the main elements, not only to achieve the goal of logo design, but also reflects the Chinese heritage. First, the logo mark is a visual symbol, but not just visual symbols, because it not only gives a psychological hint, it is more beautiful show, cultural accumulation. Logo for the product or culture vivid endorsement, product or cultural promotion has a catalytic role, a refreshing sign, often touch people appreciate the perception and recognition of the soul, with the effect of icing on the cake. Logo design and conception, with the trademark law as the criterion, the request of the commission