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事出有因:中国首个专注于电动汽车的品牌诞生2012年3月30日,深圳比亚迪戴姆勒新技术有限公司在深圳举行了主题为“EVthe Future”的品牌发布会,对外发布比亚迪和戴姆勒共同合资的汽车品牌DENZA腾势,正式宣告中国首个专注于电动汽车品牌的诞生。在2010年,戴姆勒就与比亚迪各出资50%,联合成立了深圳比亚迪戴姆勒合资公司,这一项目在内部名称为“Project Tiger”。经过两年筹备,发布“DENZA腾势”品牌,意味着合资公司进入了提速阶段,确立其在电动汽车市场的先发优势,也
Cause: China’s first brand focused on the birth of electric car March 30, 2012, Shenzhen BYD Daimler Technology Co., Ltd. held in Shenzhen, the theme of “EVthe Future ” brand conference, the external release of BYD and Dai DENZA, a jointly-owned car brand by Müller, officially announced the birth of China’s first electric car brand. In 2010, Daimler and BYD each contributed 50% to jointly set up a BYD Daimler joint venture in Shenzhen, the project under the internal name “Project Tiger”. After two years of preparation, the release of the “DENZA Teng potential” brand means that the joint venture company has entered a speed-up phase and established its first-mover advantage in the electric vehicle market.