由于媒体广泛而深入地影响到人们的工作和生活,大家普遍认为,当今社会已进入一个“新媒体时代”。如何适应时代要求,发挥媒体引导舆论的作用,并服务于治理国家、管理社会,是对党和政府执政能力的新挑战。各级领导干部、公务人员,必须努力提高与媒体打交道的能力。 As the media affects people’s work and life extensively and deeply, it is generally believed that today’s society has entered a “new media era.” How to adapt to the requirements of the times, give play to the role of the media in guiding public opinion and serve to govern the country and manage the society is a new challenge to the governing ability of the party and the government. Leading cadres and public officials at all levels must strive to improve their ability to deal with the media.