南京的梅园片区是南京历史文化底蕴深厚的一个区域,是玄武区的重要旅游区域。本文从产业分析、市场分析、开发定位、产品认证、配套设施、管理与服务六方面研究了如何发展梅园片区的旅游产业,认为梅园片区发展旅游要以长江路为轴,重点烘托总统府、梅园新村纪念馆,把民国文化主题彰显出来,最终打造成一处内涵丰富、格调高雅、风情独特的文化休闲场所。 Nanjing Meiyuan Area is a profound historical and cultural area of ​​Nanjing, is an important tourist area of ​​Xuanwu District. This article studies how to develop the tourism industry in the Meiyuan Area from the aspects of industry analysis, market analysis, development orientation, product certification, ancillary facilities, management and service. It is believed that the development of the Meiyuan Area should take the Yangtze River Road as its axis and focus on the presidential palace Meiyuan Village Memorial Hall, highlighting the theme of the Republic of China culture, eventually creating a rich connotation, elegant style, unique style of cultural leisure.