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探讨包装设计中字体的形式美,字体形式美与现代包装设计的应关系,了解和掌握字体设计的多种形式美的体现,推广和更好地发展字体形式美在包装设计中的应用。文章以“无印良品”为例,分析了“无印良品”包装中字体的形式美,以及字体形式美对品牌文化的影响。从该品牌包装设计中字体的风格定位、字体结构、字体色彩三个方面进行分析概述。
To explore the relationship between the formal beauty of the fonts in the packaging design, the formal beauty of the fonts and the design of the modern packaging, to understand and grasp the various forms of beauty embodied in the fonts design, and to promote and better develop the application of the fonts in the packaging design. The article takes “Muji ” as an example to analyze the formal beauty of fonts in “muji ” packaging and the influence of fonts on the brand culture. From the brand packaging design font style positioning, font structure, font color analysis and summary of three aspects.