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6月3日,首批节能空调补贴产品名录公布,补贴产品涉及了格力、美的、海尔、志高、海信、春兰、TCL、长虹等国产品牌,以及三星、松下、夏普、三菱、三洋、日立等外资品牌,共涉及27家品牌,5751个空调型号。自此,空调节能补贴正式拉开序幕。根据奥维咨询(AVC)预测,空调节能补贴政策实施期间,节能补贴将覆盖2496万台节能产品,平均每台可获得220元的补贴,与节能补贴相关联的终端零售额将达到1070亿元。(见图1)从奥维咨询(AVC)周度零售监测数据来看,继五一促销活动结束后,空调零售市场回归平淡,而节能补贴政策的出台给疲软的市场注入了新的活力。补贴政策实施首周12W24(06.04-06.10),空调零售量环比增长46.3%,实现5月7日至6月10日连
June 3, the first list of energy-saving air-conditioning subsidy products announced subsidy products related to Gree, Midea, Haier, Chigo, Hisense, Chunlan, TCL, Changhong and other domestic brands, and Samsung, Panasonic, Sharp, Mitsubishi, Sanyo, Hitachi, etc. Foreign brands, involving a total of 27 brands, 5751 air conditioning models. Since then, air conditioning energy subsidies officially kicked off. According to the prediction of AVC, energy-saving subsidies will cover 24.96 million energy-saving products during the energy-saving subsidy policy implementation, with an average subsidy of 220 yuan each. The total retail sales related to energy-saving subsidies will reach 107 billion yuan . (See Chart 1) From the week-long AVC weekly retail monitoring data, the retail air-conditioner market has returned to flat after the 51 May promotional activity, while the introduction of the energy-saving subsidy policy has infused the weak market with new vitality. In the first week of implementation of the subsidy policy, 12W24 (06.04-06.10), retail sales of air conditioners increased by 46.3% from the previous month to May 7 to June 10