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一、学校视觉文化的提出1.视觉文化。所谓视觉文化,美国学者莫则夫认为“视觉文化即是每天的日常生活”;台湾学者郭桢祥、赵惠玲进一步认为视觉文化是“每天的日常生活中,能建构并传达吾人态度、信念,以及价值观之视觉经验”;南京师范大学张舒予教授把视觉文化定义为“将以图像符号为构成元素、以视知觉可以感知的样式为外在表现形态的文化统称为视觉文化”。这样的表述似乎与美术更有关联。
First, the school proposed the visual culture 1. Visual culture. The so-called visual culture, the American scholar Mo do not think that “visual culture is the daily life ”; Taiwan scholar Guo Zhenxiang, Zhao Huiling further that visual culture is “everyday everyday life, to construct and convey my attitude, beliefs, As well as the visual experience of values ”; Professor Zhang Shuyu from Nanjing Normal University defined visual culture as “ a culture that uses image symbols as its constituent elements and perceives visual perception as its external manifestation as visual culture ”. This statement seems to be more related to art.