对于驰名商标的保护,历来是各国保护商标知识产权所重视的问题。实践中,侵犯驰名商标知识产权的行为具有多样化,其中,商标淡化行为往往最具隐蔽性,也更容易长期实施,其危害也往往最大。因此,通过研究商标淡化理论,得出预防、规制商标淡化的对策,具有一定的必要性。 The protection of well-known trademarks has always been a problem that various countries attach importance to in trademark intellectual property protection. In practice, the infringement of intellectual property rights of well-known trademarks is diversified. Among them, trademark dilution is often the most invisible and more likely to be implemented in the long run, and its harm is often the most damaging. Therefore, by studying the theory of trademark dilution, it is necessary to draw some countermeasures to prevent and regulate trademark dilution.