管理大师艾·里斯和杰克·克劳特合著了一系列营销类的书,其中有一本叫做《营销战》(Marketing Warfare),有的翻译为《商战》。这本书中讲了很多以少胜多、以弱胜强的案例。我从里面总结出来一个感悟,就是颠覆的力量从来不是来自于主流的、热门的市场,而是来自于边缘地带,来自于侧翼。在一定程度上,商场和战场有相通之处。 Management gurus Ai Rees and Jack Crout co-authored a series of marketing books, one of which is called Marketing Warfare and some translated as “Business War.” This book speaks a lot to less win more to weak strong case. I summed up from the inside of a perception, is that the power of subversion has never come from the mainstream, hot market, but from the margins, from the flank. To some extent, shopping malls and battlefields have similarities.