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[目的/意义]了解我国高校毕业季图书馆开展读者数据留存活动概况,总结其特点,分析所存在的问题,探讨高校毕业季图书馆开展此类活动的有效策略。[方法/过程]通过调研高校图书馆网站、微信、微博,结合文献研究,了解高校毕业季图书馆开展读者数据留存活动的形式和内容。[结果/结论]在调研基础之上,分析目前高校图书馆开展读者数据留存活动的不足之处,并提出注重细节服务、增加公开度、保存和挖掘读者数据、致力于创新的建议,以保障活动连贯、有效开展。
[Purpose / Significance] To understand the general situation of readers’ data retention activities in the university graduation quarter libraries in China, summarize their characteristics, analyze the existing problems and discuss effective strategies for such activities during the university graduation season. [Methods / Processes] Through the research of university library websites, WeChat and Weibo, combined with literature research, we can understand the form and content of readers’ retention of information in the graduation season libraries in colleges and universities. [Results / Conclusion] On the basis of investigation, this paper analyzes the shortcomings of university libraries in retaining data retention of readers and puts forward suggestions that focus on details of services, increase openness, save and dig reader data, and devote themselves to innovation to protect Activities coherent and effective.