福建电力有限公司从供电企业内外部环境及客户需求分析入手,提出了品牌战略目标和战略使命,挖掘出品牌的核心价值,树立了基础品牌、服务品牌和概念品牌三个分品牌;同时,制定出面对公共的品牌沟通策略和企业内部的服务文化的实施策略,并设计了品牌主口号和主画面,从而全面提高品 Starting from the internal and external environment of power supply enterprises and customer demand analysis, Fujian Electric Power Co., Ltd. put forward the strategic objectives and strategic mission of the brand, tap the core values ​​of the brand, set up three sub-brands of basic brand, service brand and concept brand. At the same time, Faced with the implementation strategy of public brand communication strategy and service culture within the enterprise, and designed the brand master slogan and the main screen, so as to improve the overall quality