伴随着人们生活质量及生活水平的不断提高,消费能力也在逐步增强。而商品的包装对刺激消费者的购买欲有着十分重要的作用。我国有五千多年的历史,经过长时间的沉淀,积累下的文明与精华不胜枚举,将传统文化中的元素和包装设计融合在一起不但可以提高包装设计的水平,更为发扬我国传统文化作出了重要贡献。本文简要探讨了几种将传统文化元素与现代平面包装相融合的方法,供相关人士参考。 With the continuous improvement of people’s living standards and living standards, spending power is also gradually increasing. The packaging of goods to stimulate consumer buying desire has a very important role. China has more than 5,000 years of history. After a long period of precipitation, the accumulated civilization and essence are numerous. The integration of elements in traditional culture and packaging design can not only improve the level of packaging design, but also promote our traditional Culture made an important contribution. This article briefly explores several ways to integrate traditional cultural elements with modern flat packaging for reference by those involved.