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世纪之交,全球电子商务（Electronic Commerce）的发展速度之快,令人瞩目。互联网正在改变着全球经济,电子商务正在创造着新的商务模式。电子商务的基本理念 美国经济学家,也是最早提出电子商务概念的托马斯·马龙教授把电子商务分为狭义的电子商务和广义的电子商务。前者指的是在运用电子化的买与卖的过程中,卖方找到潜在客户并了解其需求,而买方找到潜在的卖主并了解其产品的销售条件等。后者指的是商业活动中所有的方面都得到了信息技术的支持,这些活动不仅包括了买和卖,还有设计、制造和管理等。托马斯·马龙教授强调的是电子商务的信息技术和经济运行环境。
At the turn of the century, the rapid development of the global electronic commerce (Electronic Commerce) is remarkable. The internet is changing the global economy and e-commerce is creating new business models. The basic idea of e-commerce American economist, but also the earliest proposed concept of e-commerce Professor Thomas Malone will be divided into narrow e-commerce e-commerce and generalized e-commerce. The former refers to the use of electronic buying and selling process, the seller to find potential customers and understand their needs, and the buyer to find potential vendors and understand the conditions of sale of their products. The latter refers to the fact that all aspects of business activities are supported by information technology, including not only buying and selling, but also designing, manufacturing and managing. Professor Thomas Malone emphasizes the information technology and economic operating environment of e-commerce.