户外旅游作为一种新兴的旅游方式,近年来在高校发展迅速,深受大学生的喜爱。本文在借鉴他人相关研究成果的基础上,尝试探索大学生户外旅游活动的类型、需求与市场特征,同时发现存在的问题,并根据这些问题提出优化措施。 As a new way of traveling, outdoor tourism has developed rapidly in colleges and universities in recent years and is deeply loved by college students. Based on the research results of other people, this paper attempts to explore the type, demand and market characteristics of college students’ outdoor tourism activities, find out the existing problems and put forward the optimization measures according to these problems.