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本文首先梳理了纸质出版业数字出版的现状,之后指出了纸质出版业在战略转型中存在的一些瓶颈,最后提出了纸质出版业战略转型的策略,这对于数字时代背景下纸质出版业的战略转型具有十分重要的现实意义。
This paper first combs the current situation of the digital publication of the paper publishing industry, then points out some bottlenecks in the strategic transformation of the paper publishing industry, and finally puts forward the strategy of strategic transformation of the paper publishing industry. The strategic transformation of the industry has very important practical significance.