论文部分内容阅读
本文主要运用文献资料法、专家访谈法、逻辑分析法、问卷调查法等对昆明市8所高校女大学生的体育消费动机进行了调查研究,结果显示:昆明市高校女大学生体育消费动机呈多样性、地区差异性等特征。
In this paper, the literature research, expert interviews, logical analysis, questionnaire and so on were used to investigate the motivation of sports consumption of female college students in eight universities in Kunming. The results showed that the motivation of sports consumption of college female students in Kunming was diversified , Regional differences and other characteristics.