【摘 要】
：
在现阶段,我国食糖产量的增长速度非常快,存在着供过于求的问题,食糖价格也显示出下滑的倾向。在这样的大背景下,食糖生产制造公司面临着非常严峻的市场考验。因此,有必要进
【机 构】
：
广西农垦糖业集团金光制糖有限公司,
论文部分内容阅读
在现阶段,我国食糖产量的增长速度非常快,存在着供过于求的问题,食糖价格也显示出下滑的倾向。在这样的大背景下,食糖生产制造公司面临着非常严峻的市场考验。因此,有必要进行食糖营销策略对销售利润的影响分析,从而促使食糖生产制造公司转变以往生产观念,针对市场供需状况来采取更加科学有效的食糖营销策略。
At this stage, China’s sugar production growth rate is very fast, there is the problem of oversupply, sugar prices also showed a downward trend. In this context, sugar manufacturing companies are facing a very serious market test. Therefore, it is necessary to analyze the influence of sugar marketing strategy on sales profit, so that sugar manufacturing companies can change their previous production concepts and adopt a more scientific and effective sugar marketing strategy according to market supply and demand.
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