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中国广告在经历了1994-2001年的高速发展阶段后,目前已经进入要素投入增长的缓慢阶段,缓慢性增长给许多大型广告公司的业务扩张带来了负面影响,广告行业的中小企业亏损面也在增大。这种现象引起了业内人士的广泛关注。近年来有许多专家从广告本行业发展来诠释中国广告的发展,有人指出中国广告的缓慢发展是中国广告业尚不成熟所导致:有人认为亏损面增大是广告业内价格无序
After experiencing the rapid development phase of 1994-2001, China’s advertising has entered a slow phase of growth in input of factors. The slow growth has had a negative impact on the business expansion of many large-scale advertising agencies. The advertising industry’s loss of SMEs Increasing. This phenomenon has aroused widespread concern in the industry. In recent years, many experts interpret the development of Chinese advertising from the development of the advertising industry. Some have pointed out that the slow development of Chinese advertising is caused by the immaturity of the Chinese advertising industry. Some people think that the increasing loss side is the disorderly price in the advertising industry