总结张艺谋1987-2010年间的电影以及宣传片的研究,笔者发现不同的研究者从不同的角度对其进行解读,对其作品褒贬不一,也造成了国家形象的正负对峙。但是,这些研究总体上可以分为两大类:正面弘扬与反面批判,且批评多于赞美,但事物皆有两面性,一味地批评是有失偏颇的。张艺谋电影之所以成功,必定有其过人之处。即使他电影中有贩卖中国的贫穷、落后之嫌,但这未尝不是代表着人们开始对自己的传统文化历史的审慎的思辨和浓重的反思。 Summarizing Zhang Yimou’s films and promotional videos from 1987 to 2010, the author found that different researchers interpreted it from different perspectives, mixed their works, and caused a confrontation between the two countries. However, these studies can generally be divided into two broad categories: positive propaganda and negative criticism. Criticism is more than praise, but things are two-sided. It is biased to criticize them blindly. Zhang Yimou movie success, there must be some extraordinary. Even though there are too many poor and backward Chinese traders in selling Chinese films, this does not mean that people began to deliberately think and concentrate on their own traditional culture and history.