用户的迷文化需求、产品功能等要素构成动漫玩具衍生品与元动漫内容的跨媒体互文性的双刃效应:其正向效用体现为提高互文,以推进迷文化圈建设;反向效用体现为抑制互文,以避免过度研发。本文根据以上因素建立起归纳产品类型并为互文适性提供依据的分析模型,以辅助开发者制定产品互文策略。 User’s cultural needs, product features and other elements constitute the cross-media intertextuality between the animation toy derivative and the meta-content of the anime: its positive effect is to enhance the intertextuality to promote the construction of the cultural circle; reverse utility Reflected to suppress intertextuality, in order to avoid over-development. Based on the above factors, this article builds an analytical model to summarize product types and provide evidence for intertextuality to assist developers in developing product intertextuality strategies.