市场营销是社会中最为活跃的行业,营销人才的能力直接关系到营销效率的高低,为使市场营销人才跟上时代的节奏,充分利用信息化所带来的巨大机会,我们必须培养其信息化营销的能力,以信息化为基础,提高营销成功率。本文将以服装营销为基础,分析信息化时代服装营销人才所存在的问题,并提出培养其信息化能力的一些建议。 Marketing is the most active industry in the society. The ability of marketing talents is directly related to the level of marketing efficiency. To make marketing talents keep up with the rhythm of the times and make full use of the tremendous opportunities brought about by informationization, we must cultivate its informationization. Marketing capabilities, based on information, improve marketing success rate. This article will use clothing marketing as a basis to analyze the problems of clothing marketing talents in the information age and put forward some suggestions for training their information capabilities.