论文部分内容阅读
海润影视制作有限公司,中国著名民营影视制作公司,年平均产量电视剧400多部剧集。从20世纪90年代——中国电视剧走向市场化的最初岁月开始,海润便以一系列优秀的作品,创造了一个奇迹:无论是在电视的生产规模还是社会反响上都成为中国民营电视制作公司之翘楚。全国热播的作品《玉观音》、《拿什么拯救你我的爱人》、《一双绣花鞋》、《一米阳光》、《重案六组》等有着令人惊叹的收视率,千家万户的电视荧屏刮起一股“海润旋风”。而新作品《长恨歌》、《亮剑》等作品,又引起强烈反响。27集电视连续剧《永不瞑目》获得第18届中国电视金鹰奖长篇电视剧优秀奖,同时还获得全国十佳制片人评选活动组织委员会“先进摄制组奖”;3集贺岁剧《衣锦还乡》获2001年度康世杯“观众最喜爱春节电视节目奖”;30集电视连续剧《九九归一》获2001年度康世杯“观众最喜爱的春节电视节目奖”;31集电视连续剧《世纪人生》荣获第19届中国电视金鹰奖“长篇电视剧优秀作品奖”。十年间大浪淘沙,海润影视从一个电视剧制作业的闯入者演变为电视剧制作业主流,这要得益于公司一直遵循的一套行之有效的商业模式、管理模式。前期的策划、剧本创作,是海润影视创作的灵魂。为此,海润与国内最优秀创作人材合作,并将许多名家招慕麾下,成立剧本创作室,导演工作室。优良的硬件制作更是海润制胜法宝之一。为此,记者专门采访了海润影视的助理总裁赵浚凯先生,与他探讨民营企业如何在电视剧市场中求发展的话题。
Hairun Film and Television Production Co., Ltd., China’s famous private film and television production company, the annual average output of more than 400 TV series dramas. Since the 1990s, when the initial success of China’s TV series towards marketization began, Hairun created a miracle by a series of excellent works: becoming a private television producer in China both in the scale of television production and social repercussions The leader. The national hit works “Jade Guanyin”, “what to save you and my love”, “a pair of embroidered shoes”, “a meter sunshine”, “six cases of serious cases” have amazing ratings, millions of households TV screen blowing a “Cyclones Hairun.” The new works, “Everlasting Regret,” “Sword” and other works, but also aroused strong repercussions. 27 episodes of TV series “Never Ends” won the 18th China Golden Eagle TV Show Award for outstanding TV series, but also won the National Top Ten producers Selection Committee “advanced film crew Award”; 3 sets of New Year drama “homecoming” was The 2001 World Cup “audience favorite Chinese New Year TV program award”; 30 episodes of TV series “September 9 return” won the 2001 World Cup “audience favorite Spring Festival TV Show Award”; 31 episodes of television series “Century Life” won the 19th China Golden Eagle TV Awards “Outstanding TV Series Award.” Ten years of Ebb Tide, Hairun film and TV drama from a television production into intruders into the TV drama production mainstream, thanks to the company has always followed a set of effective business model and management mode. Pre-planning, script writing, Hairun is the soul of film and television creation. To this end, Hairun and the most outstanding creative talent cooperation, and many famous people under the command of the establishment of the script studio, director studio. Excellent hardware production is one of the magic weapon to win the sea. To this end, the reporter interviewed a special assistant president of Hairun Television Mr. Zhao Junkai, with him to discuss how private enterprises in the TV drama market development.