功能与审美是工业设计不可回避的问题,产品的造型是产品设计中直接与消费者的审美情趣相联系的,工业产品外观造型设计的审美特征受大众审美情趣的影响,同时它又直接或间接的引导大众审美情趣的发展与变化。在设计活动中合理的把握设计者与大众审美取向的关系,探讨在工业设计中如何做到“为人类创造更好的生活方式,引导人类更好的生活”。 Function and aesthetic are inevitable problems in industrial design. Product modeling is the product design directly related to the aesthetic taste of consumers. The aesthetic characteristics of the appearance design of industrial products are influenced by the aesthetic taste of the public. At the same time, it is directly or indirectly Guide the development and change of aesthetic taste of the public. In the design activities, we should rationally grasp the relationship between the designers and the aesthetic orientation of the general public and explore how to “create a better life style for mankind and lead a better life for mankind” in industrial design.