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随着互联网时代的到来,传统的酒店营销方式已日渐不能满足新时期的市场竞争需求,而新媒体正以一种崭新的姿态融入我国酒店行业的营销模式改革中。本文基于微博、微信和微电影等新媒体的表现与特点,通过对新媒体营销与传统酒店营销方式的对比、新媒体资源的市场导向的分析,提出酒店微营销提升发展的策略与建议,以期为今后我国酒店营销方式的转变和发展提供参考。
With the advent of the Internet era, the traditional hotel marketing has gradually failed to meet the market competition in the new era, and the new media is a brand new attitude into China’s hotel industry’s marketing model reform. Based on the performance and characteristics of new media such as Weibo, WeChat and microfilm, this article analyzes the market-oriented analysis of new media marketing and traditional hotel marketing and proposes the strategies and suggestions for hotel micro-marketing promotion and development. With a view to provide reference for the future change and development of China’s hotel marketing.