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塑身内衣在经过了近几年的快速发展后,2004年一些著名品牌的销售陷入停滞不前的状态。但据有关的权威调查资料显示,内衣市场的发展还在以每年20%的速度增长。2000年中国内衣市场销售额近500亿元;在未来5年内销售额将达5000亿元,其中塑身内衣的份额可望达到大半以上。这组数字足以说明中国内衣市场前景是广阔的,塑身内衣的前景更是让人看好。至于这两年市场无法突破,应该从终端找原因,是产品质量的问题,是消费观念问题,还是其他
Body underwear in the rapid development in recent years after 2004, some well-known brand sales stagnated. However, according to relevant authoritative survey data, the development of the underwear market is still growing at a rate of 20% per annum. In 2000 China’s underwear market sales of nearly 50 billion yuan in the next 5 years sales will reach 500 billion yuan, of which the share of body sculpting underwear is expected to reach more than half. This group of figures shows that the prospects for China’s underwear market is vast, the prospects for body sculpting underwear is even more optimistic. As for the past two years the market can not be broken, it should be from the terminal to find the reasons for the quality of the product is the issue of consumer attitudes, or other