个性魅力是电视节目主持人获得良好传播效果的重要手段,也是电视节目主持人艺术生命力所在。所谓魅力,就是很能吸引人的力量。个体不同,所产生的魅力也就不同,所以,魅力是具有鲜明个性的,是个性的外在流露。而有个性也不一定就有魅力,因为每个人的个性,并不都是让人喜爱的。有个性魅力的电视节目主持人有着较好的风度气质、语言能力、知识素养和品德 Personality charm is an important means for TV presenters to obtain good communication results and is also the vitality of the TV presenters. The so-called charm, is very attractive force. Different individuals, the resulting charm is different, so the charm is a distinctive personality, is the external appearance of personality. And personality does not necessarily have charm, because everyone’s personality, not all are likeable. Personality charisma TV presenters have a good demeanor, language skills, knowledge and moral character