我们把低成长性而高盈利性的企业称为“狒狒”或“亲王”,即已经失去成为王者的机会,但在其特定的细分市场内可以获得可观利润的企业；还把低成长性且低盈利性企业称为“猴群”或“奴隶”,它们是在“大猩猩”、“国王”、“狒狒”、“王子”所不屑的市场中获得微薄利润的企业。我们所定义的王子型企业,是具有高成长性,但在高盈利性和低盈利性之间上下摇摆的企业。 We refer to low-growth, highly profitable businesses as “baboons” or “princes,” who have lost the chance to become a king but who have substantial profits in their niche segments and low growth And low-profit businesses are called “monkeys” or “slaves,” companies that make modest margins in the markets that “gorillas,” “kings,” “baboons,” and “princes” disdain. The prince-type enterprise that we define is a company with high growth but fluctuating between high profitability and low profitability.