论文部分内容阅读
中央电视台黄金时间的短新闻,给中国国际公关协会副秘书长、国际关系学院副院长郭惠民教授带来一阵忙碌。几天功夫,大约有20多家媒体打电话要求采访,大都请他回答,为何公关人才成为当前市场供不应求的5大热点之一? 在2002年5月20日接受本刊的专访中,郭惠民教授很冷静,“经济发展需要公关人才,这是事实,但现在的说法可能有些泡沫的成份。一些企业觉得公关是很重要的工作,需要招聘公关人才,但是他们是否理解公关的本质?可能他们把公关与市场营销联系在一起了,也可能他们把公关和接待混为一谈,
CCTV prime time short news, to the China International PR Association Deputy Secretary-General, Professor Guo Huimin, vice president of the Institute of International Relations brought a busy. Kung Fu a few days, about 20 media call to ask for an interview, most asked him to answer why PR talent become the current market in short supply one of the 5 hot spots? In May 20, 2002 to accept this magazine interview, Professor Guo Huimin Quite calmly, “It is true that economic development requires public relations professionals, but what is said now may be a bubble.” Some companies think public relations is a very important job and need to recruit public relations professionals, but do they understand the nature of public relations? PR and marketing linked together, or they may put the public relations and reception confused,