资料检索显示,早在二十世纪九十年代就已经有学展示橱窗或者室内焦点位置的目的是吸引人们对于某一件或某一组特定商品的注意力。有些时候产品本身无法抓住并留住参观者的视线,或许是尺寸不够大、颜色不够艳丽、不够吸引人。它需要外界帮助来讲述自己的故事。需要运用吸引注意力的小道具或者其他装饰元素来使购物者眼前一亮并将注意力集中在商品上,就像斗牛士的红色披风。并且,在道具的辅助之下,商品的故事一般会以有趣而吸引人的方式表述出来。 Data retrieval revealed that as early as the 1990s, the purpose of having showcasing windows or indoor focal points was to draw attention to a particular product or group of products. Sometimes the product itself can not capture and retain the attention of visitors, perhaps not large enough size, the color is not bright enough, not attractive enough. It needs outside help to tell its own story. Need to use attention-grabbing props or other decorative elements to make shoppers shine and focus on the goods, like the matador’s red cloak. And, with the help of props, the story of the product is often presented in an interesting and appealing way.